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The Making of a Name: The Inside Story of the Brands We Buy

The Making of a Name: The Inside Story of the Brands We Buy

The Making of a Name: The Inside Story of the Brands We Buy

$28.00

Rivkin, Steve and Fraser Sutherland

Cl. New York, 2004

Book ID: 63678

The definitive book on brand naming.

275 pp., 20 halftone illus.