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IDEO Eyes Open: London

IDEO Eyes Open: London

IDEO Eyes Open: London


Dust, Fred and IDEO

Pap. San Francisco, 2008

Book ID: 77033

IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing toward lookingÑreally lookingÑat their surroundings. City by city, each book reveals authentic discoveries at every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of London.

160 pp., 300 color illus.