Guerilla Advertising 2: More Unconventional Brand Communication
Guerilla Advertising 2: More Unconventional Brand Communication
$40.00
Lucas, Gavin. Guerilla Advertising 2: More Unconventional Brand Communication
Pap. Laurence King 2011
Book ID: 89106
This book showcases the varied and inventive tactics that are being used today by big-name brands, nonprofit organizations, and individuals to promote themselves, their ideas, and their products. Projects include a giant afro combs stuck in shrubs, an inflatable pig wedged between two skinny buildings, a flash mob of dancers, and a version of the Sistine Chapel ceiling in a German railway station.
192 pp., 285 color illus.
