Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
$45.00
Cato, Mac
Cl. 2010
Book ID: 84356
Provides creatives and brand custodians a diagnostic analysis of, and a guideline to, the twelve prerequisites for establishing a brand's emotional benchmarks. This book offers an extensive and eclectic collection of visual profiles of some of the world's most successful logos and brand identities.
208 pp, color ill.
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