Advertising is Dead - Long Live Advertising!
Advertising is Dead - Long Live Advertising!
$60.00
Himpe, Tom
Cl. New York, 2006
Book ID: 70734
Features over 200 campaigns for the new marketplace, where the buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient.
224 pp., 435 color illus.
