A Smile in the Mind: Witty Thinking in Graphic Design (Revised and Extended Edition).
A Smile in the Mind: Witty Thinking in Graphic Design (Revised and Extended Edition).
$39.95
McAlhone, Beryl, and David Stuar
Phaidon 2016
SKU: 100124
Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today's practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death.
272 pp. Pap.
