The American Design Adventure
The American Design Adventure
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Pulos, Arthur J.
MIT 1888
SKU 02481
This book continues the story of America's industrial design into the 'heroic era' of the 1940s-1970s. It documents America's dominance, the trade expositions and world fairs, the rise of trademarks, packaging, corporate identity and branding. It profiles Raymond Loewy, Charles Eames, IBM, RCA, Herman Miller, Knoll and other corporations.Pulos's continued examination of the American industrial community and its products. dust-jacket.
375. pp. 375 illus.
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