Creative Advertising: An Introduction
Creative Advertising: An Introduction
$35.00
Sorrentino, Miriam. Creative Advertising: An Introduction
Pap. Laurence King 2014
Book ID: 95945
This volume explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. It also offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.
240 pp.
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