Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 4th Edition
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 4th Edition
$45.00
Wheeler, Alina.
Wiley. 2009
Book ID: 95505
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
310 pp., color & b+w illus. Cl.
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