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Industriekultur- Peter Behrens and the AEG
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Most histories of twentieth-century design cite Peter Behrens's seminal influence on three of his former pro-tógés-Gropius, Mies, and Le Corbusier-and mention the turbine factory and the are lamp he designed for the German electric company AEG. Now the full story of the extraordinary collaboration between Peter Behrens and the AEG is disclosed in this extensive account of his industrial, graphic, and architectural designs, Illustrated with 600 halftones, 31 line drawings, and 53 four-color plates, and augmented by substantial essays, it is one of the most complete documentations of a designer's contribution to industry assembled in the modern period.
During the years while Behrens worked as artistic director for the AEG, he exercised complete control over the company's image. The resulting "Industrie-kultur" was expressed in everything from factory buildings and workers' housing to electric appliances and railroad cars, from signs and trademarks to letterheads and mailing labels. Behrens's idea that a company can promote its identity through a consistent design program had repercussions far beyond Ger-many. Many of today's corporate giants consider design an integral part of their management policies; in Behrens's time, it was still considered a bold and controversial experiment.
