Corporate Architecture
Corporate Architecture
$62.50
van Uffelen, Chris. Corporate Architecture
Cl. Verlagshaus Braun 2014
Book ID: 96637
From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. During the 1990s, the concept became firmly established as a basic component of a corporate identity. Architecture and design are used to control the interior and exterior image of company headquarters and office buildings, to production sites and store interiors. Corporate architecture includes both individual projects ranging from high rises to trade fair booths, as well as company-wide design schemes such as that of the Apple stores around the world.
272 pp.
