"Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955
"Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955
$40.00
Bird, William L. Jr.
Cl. Evanston, Illinois, 1999
Book ID: 28918
A history of how big business learned to be both entertaining and persuasive when talking to the public.
288 pp. B&W photos.
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