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The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization.

The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization.

$29.95

IDEO. Kelley, Tom and Jonathan Littman.

Cl. New York, 2005

Book ID: 67160

Celebrates the work culture that distinguishes this high-profile, award-winning industrial design firm by focusing on worker types and team-building. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs.

272 pp.