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The Power of Retail Branding: Innovative Marketing Strategies for Achieving BrandPower.

The Power of Retail Branding: Innovative Marketing Strategies for Achieving BrandPower.

$39.95

Winters, Arthur and Peggy Fincher Winters and Carole Paul.

Cl. New York, 2005

Book ID: 66188

Selection of case studies that exemplify the best in advertising and promotion.

176 pp., 400 color illus.