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Packaging Design: Successful Product Branding from Concept to Shelf

Packaging Design: Successful Product Branding from Concept to Shelf

Packaging Design: Successful Product Branding from Concept to Shelf

$45.00

Klimchuk, Marianne R. and Sandra A. Krasovec

Cl. New York, 2006

Book ID: 71418

How to create packaging designs for consumer brands that effectively communicate in the retail environment.

262 pp., B&W and color illus.