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Modernizing Main Street: Architecture and Consumer Culture in the New Deal

Modernizing Main Street: Architecture and Consumer Culture in the New Deal

$35.00

Esperdy, Gabrielle

Cl. Chicago, 2008

Book ID: 76882

An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades.

307 pp., 66 halftone illus.