Low Budget High Quality Design
Low Budget High Quality Design
$35.00
Steven Heller, Anne Fink
Watson Guptill, 1990
SKU: 16593
Addressing the issue of how to design effective and inexpensive pieces, the authors examine the variables in a budget and look at examples of low-cost design in a range of products including posters, catalogues, books, advertisements, self-promotion pieces and corporate identity campaigns. The authors then look at how the designer can maximize affordable materials and discuss the possibilties of using one or two colours, choosing economical paper or taking advantage of desktop publishing systems. The book is aimed at graphic designers and art directors.
Cl., 160 pp. Full color printing. English
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