J. C. Leyendecker: American Imagist

$50.00

LEYENDECKER. Cutler, Laurence S. and Judy Goffman Cutler

Cl. New York, 2008

Book ID: 78819

One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Years baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more Saturday Evening Post covers than any other artist.

255 pp., 600 color illus.