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Ikonica: A Field Guide to Canada's Brandscape

Ikonica: A Field Guide to Canada's Brandscape

$32.95

or

Hanna, Jeanette and Alan Middleton

Pap. Toronto, 2008

Book ID: 78692

From Roots to Rogers, Tim Hortons to Cirque du Soleil, Ikonica is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, Ikonica draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists.

232 pp., 150 color illus. 

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