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Helvetica Forever: The Story of a Typeface

Helvetica Forever: The Story of a Typeface

Helvetica Forever: The Story of a Typeface

$49.00

Muller, Lars, and Victor Malsy

eds. Cl. Baden, 2009

Book ID: 75911

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivityÐ a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. This publication retraces HelveticaÕs fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields Ð from signal design to party flyers.

160 pp., 150 color illus.