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Helvetica and the New York City Subway System

Helvetica and the New York City Subway System

Helvetica and the New York City Subway System

$39.95

Shaw, Paul. Helvetica and the New York City Subway System

MIT Press.

2011

Book ID: 87635

For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. In the mid-1960s, when the city transit authority hired the design firm Unimark International to create a clear and consistent sign system. The results today are the white-on-black signs in crisp Helvetica. This book tells the story of how typographic order triumphed over chaos.

132 pp. Cl.