Helvetica and the New York City Subway System
Helvetica and the New York City Subway System
$39.95
Shaw, Paul. Helvetica and the New York City Subway System
MIT Press.
2011
Book ID: 87635
For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. In the mid-1960s, when the city transit authority hired the design firm Unimark International to create a clear and consistent sign system. The results today are the white-on-black signs in crisp Helvetica. This book tells the story of how typographic order triumphed over chaos.
132 pp. Cl.