Your Cart

Guerilla Advertising: Unconventional Brand Communication

Guerilla Advertising: Unconventional Brand Communication

Guerilla Advertising: Unconventional Brand Communication

$40.00

Lucas, Gavin and Mike Dorrian

Pap. London, 2006

Book ID: 70851

Shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.

192 pp., 300 color illus.