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Freitag: Out of the Bag

Freitag: Out of the Bag

Freitag: Out of the Bag

$35.00

Museum of Design Zurich. Freitag: Out of the Bag

Cl. Lars Muller. 2012

Book ID: 91477

With its unique bags made of recycled materials, Freitag company of Zurich is now an established commercial success, selling 300,000 if its products around the world every year. Extensivley illustrated interviews with the brothers Danial and Markus Feitag and their coworkers and collaborators in the fields of product design, manufacturing, distributing, and marketing offer a look behind the secens at the company, which manages as a brand to embody the paradox of an individualistic mass product.

280 pp.