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Food Design in Italy: Product Development and Communication

Food Design in Italy: Product Development and Communication

Food Design in Italy: Product Development and Communication

$40.00

Bassi, Alberto
Electa, 2017
SKU S00189

An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy coffee. This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the renowned designer Ettore Sottsass once said, “Eating necessarily involves a creative process. In this sense it lies within the realm of the design profession.”
 
272 pp. / PB / 7 x 9.5 in. / English