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Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

$19.95

Gobe, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People

Allworth Press. 2010

Book ID: 82756

This book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels.

326 pp., b&w illus. Pap.