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Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

$24.95

or

Gobe, Marc

Cl. New York, 2000

Book ID: 44082

This book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels.

256 pp., B&W illus. 

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