Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding: The New Paradigm for Connecting Brands to People
$24.95
Gobe, Marc
Cl. New York, 2000
Book ID: 44082
This book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels.
256 pp., B&W illus.
