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Designing the World's Best Exhibits

Designing the World's Best Exhibits

Designing the World's Best Exhibits

$39.95

Pegler, Martin M.

Cl. New York, 2003

Book ID: 61758

Commercial and trade show exhibits are more than merchandise showcases. A trade show exhibit must do more than provide an environment for the product's presentation. The total design has to sell the brand name and brand image of the firm exhibiting.

176 pp., 288 color illus.