Designing Modernism: New Directions at 80
Designing Modernism: New Directions at 80
$50.00
Designing Modernism: New Directions at 80
Hat & Beard Press. 2017
Book ID: 100481
James Laughlin founded the groundbreaking independent publisher New Directions in 1936. Just five years later, Alvin Lustig designed his first jacket for the press, a cover for the 1941 edition of Henry Millers Wisdom of the Heart. Lustig worked with New Directions Publishing from 1941 to 1952, and each cover was different from the last. In 1956, Laughlin looked back on their collaboration: opening each envelope from Lustig was a new excitement because the range of fresh invention seemed to have no limits. In many ways, Lustigs designs helped New Directions establish its visual and literary identity: modern, distinctive, bold, cutting edge. The collaboration between Alvin Lustig and New Directions Publishing is now the stuff of design legend. But Lustig is just one giant in a storied history full of them: Andy Warhol, for example, designed covers for New Directions before he was famous, as did Ray Johnson and Milton Glaser. And New Directions was the first US publisher of Jorge Luis Borges, W.G. Sebald and Roberto Bola–o, among many others.
220 pp. English Cl.
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