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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, Second Edition

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, Second Edition

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, Second Edition

$45.00

Wheeler, Alina

Cl. New York, 2006

Book ID: 68539

Fully updated to reflect emerging trends, this second edition illluminates branding fundamentals, explains a disciplined and collaborative process and showcases world-class brands and how they build awareness.

280 pp., color & b+w illus.