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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

$24.95

Lockwood, Thomas, ed. Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Allworth Press

2009

Book ID: 81854

This book is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences.

256 pp., b&w illus. Pap.