Design Management: Using Design to Build Brand Value and Corporate Innovation
Design Management: Using Design to Build Brand Value and Corporate Innovation
$24.95
Borja de Mozota, Brigitte
Pap. New York, 2003
Book ID: 60687
Provides the corporate world with a blueprint for integrating the vslues, creativity, ethics, and innovations of the design process into the overall management of business.
256 pp.