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Culture and the Ad: Exploring the Otherness in the World of Advertising

Culture and the Ad: Exploring the Otherness in the World of Advertising

$16.95

O'Barr, William M.

Pap. Boulder, 1994.

Book ID: 11124

Incisive anthropological analysis of race, gender and culture stereotypes in American print advertising.

212 pp. B&W illus.