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Creating the Corporate Soul: The Rise Public Relations and Corporate Imagery in American Big Business

Creating the Corporate Soul: The Rise Public Relations and Corporate Imagery in American Big Business

Creating the Corporate Soul: The Rise Public Relations and Corporate Imagery in American Big Business

$29.95

Marchland, Roland

Pap. Berkeley, 2000

Book ID: 43701

An exhaustive history of how megalithic monopolies manipulated public perception such that they were viewed as benevolent and intimate institutions.

470 pp. B&W, color photos, illus.