Copywriting: Successful Writing for Design, Advertising, and Marketing
Copywriting: Successful Writing for Design, Advertising, and Marketing
$24.95
Shaw, Mark
Pap. London, 2008
Book ID: 78746
Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.
208 pp., 100 illus.