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Coloring Your Brand

Coloring Your Brand

Coloring Your Brand

$39.95

Coloring Your Brand

Gingko. 2013

Book ID: 95418

Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer Ð a conscious choice of identification.

256 pp. Cl.