Brandscapes: Architecture in the Experience Economy
Brandscapes: Architecture in the Experience Economy
$19.95
Klingmann, Anna. Brandscapes: Architecture in the Experience Economy
MIT Press
2010
Book ID: 85034
Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding--not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Paperback edition.
364 pp., 100 b&w illus. Pap.
