Brandscapes: Architecture in the Experience Economy
Brandscapes: Architecture in the Experience Economy
$31.95
Klingmann, Anna
Cl. Cambridge, 2007
Book ID: 74905
Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding--not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation.
364 pp., 100 b&w illus.
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