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BrandLife: Concept Stores and Pop-ups

BrandLife: Concept Stores and Pop-ups

BrandLife: Concept Stores and Pop-ups

$39.95

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Victionary, 2018
SKU S00715

Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.

Hyper-curated, many emphasize quality over quantity of goods, presenting a well though out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create "stories" around which to merchandise, dramatically changing their inventories month-to-month.

This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments—whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.

PB / 280pp. / 900 illus. / 7.5 x 10 in / 

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