BrandLife: Concept Stores and Pop-ups
BrandLife: Concept Stores and Pop-ups
$39.95
Victionary, 2018
SKU S00715
Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.
Hyper-curated, many emphasize quality over quantity of goods, presenting a well though out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create "stories" around which to merchandise, dramatically changing their inventories month-to-month.
This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments—whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.
PB / 280pp. / 900 illus. / 7.5 x 10 in /
