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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

$45.00

Millman, Debbie Flexi

Gloucester, 2011

Book ID: 89727

Brand Bible explores and examines all aspects of branding from its early beginnings in the Elizabethan era to its modern apotheosis in brands like Disney and Martha Stewart. Includes interviews with Michael Bierit (Pentagram), Matteo Bologna (Mucca Design), Christine Mau (Kimberly-Clark), and Steff Geissbuhler (C&G Partners).

320 pp.