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Advertising is Dead - Long Live Advertising!

Advertising is Dead - Long Live Advertising!

Advertising is Dead - Long Live Advertising!

$34.95

Himpe, Tom

Pap. New York, 2008

Book ID: 77125

Features over 200 campaigns for the new marketplace, where the buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient.

224 pp., 435 color illus.