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Advertising: Concept and Copy, Third Edition

Advertising: Concept and Copy, Third Edition

$65.00

Felton, George. Advertising: Concept and Copy

Third Edition. W.W. Norton. 2013

Book ID: 93212

A classic text now in a new (third) edition, George FeltonÕs Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it.

304 pp. Pap.