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46 Rules of Genius: An Innovator's Guide to Creativity.

46 Rules of Genius: An Innovator's Guide to Creativity.

46 Rules of Genius: An Innovator's Guide to Creativity.

$24.99

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Neumeier, Marty. 46 Rules of Genius: An Innovator's Guide to Creativity. New RIders 2014 98885 In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brandsÑradical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.
144 pp. Pap.

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